Now
Modern Era
From Tokyo to Los Angeles, matcha has broken free from the tea bowl and infused itself into every corner of food culture.
The drink that launched a thousand cafés. Ceremonial matcha whisked with steamed oat, almond, or whole milk. The gateway ritual for millions.
Japan's Nana's Green Tea popularised matcha soft serve globally. Now a staple from Harajuku to Whole Foods.
The viral pastry that swept global bakeries. Flaky laminated dough swirled with ceremonial matcha cream or paste.
The iconic pairing. KitKat Japan's matcha edition created an entire category of matcha confectionery that spread worldwide.
EGCG antioxidants and anti-inflammatory properties have made matcha a star ingredient in serums, masks, and moisturisers from brands like Tatcha and Kiehl's.
Matcha martinis, espresso matcha, and ceremonial-grade shots are now standard at high-end bars from Ginza to Soho.
Pre-workout matcha shots, matcha protein powders, and matcha collagen blends have made it a staple in the wellness industry.
Matcha ramen, matcha pasta, matcha salt — chefs worldwide are exploring the savoury, umami depth of ceremonial-grade powder in their dishes.
World Map
Explore matcha's origins, growing regions, and the global trail of cafés and companies that have carried the green to every continent.
Products
Kyoto, Japan · Est. 1717
One of Japan's oldest and most respected tea houses. Their Ummon-no-mukashi ceremonial matcha is benchmarked by tea masters globally.
Visit Ippodo ↗Kyoto, Japan · Est. 1704
The producer behind some of the world's finest ceremonial matchas. Their Unkaku and Yugen grades are sought after by tea ceremony practitioners worldwide.
Visit Marukyu ↗San Francisco, USA
Direct-from-farm ceremonial grade imported to the West. One of the most transparent supply chains in the matcha market — farm to cup traceability.
Visit Encha ↗New York, USA
New York's beloved ceremonial matcha brand sourced from Uji and Kagoshima. Known for their beautiful packaging and strict farm-direct sourcing.
Visit Matchaful ↗Nishio, Japan · Est. 1888
The world's largest matcha producer, based in Nishio. Supplies to Starbucks, professional kitchens and retailers worldwide.
Visit Aiya ↗Vancouver, Canada
One of the earliest Western matcha companies (founded 2000), bringing summer harvest ceremonial matcha to health-conscious consumers across North America.
Visit DoMatcha ↗New York / LA, USA
The Instagram-famous pastel matcha café-turned-brand. Their pre-made matcha latte kits and ready-to-drink bottles made matcha accessible to a new generation.
Visit Cha Cha ↗Brighton, UK
Award-winning UK blender known for creative matcha blends — matcha turmeric, matcha mint and matcha berry — making matcha playful and accessible.
Visit Bird & Blend ↗