Yūzen discloses more about what is in the tin than any other brand we have audited in India, and it is the only one publishing named-laboratory reports. It also has no customer reviews at all, which is why its score is led by our own tasting.
| Origin | Uji, Kyoto, Japan |
| Grade as labelled | Ceremonial |
| Price | ₹1,099 / 30 g |
| Price per gram | ₹36.6/g |
| Our score | 8.2 / 10, ranked #4 of 14 |
| Disclosure score | 5 / 6 against our six criteria |
What Yūzen discloses, and what it does not
Scored against the six criteria we publish for every brand. “Not disclosed” is not an accusation, it is a fact about the label.
| Attribute | What the brand states | Status |
|---|---|---|
| Origin | Uji, Kyoto, named per product | Disclosed |
| Cultivar | Named, including blend proportions | Disclosed |
| Harvest | First flush tencha | Disclosed |
| Milling | Stone-milled on Daichi, bead-milled on the others, stated either way | Disclosed |
| Lab testing | Two named NABL-accredited Indian labs, with dates | Published, but conclusions only |
| Pack or mill date | Not published | Not disclosed, the one criterion it misses |
Pros
- Highest disclosure score we have recorded in India, 5 of 6
- The only brand here publishing named-laboratory reports, Envirocare Labs Thane and Testtex India Mumbai
- Cultivar blend proportions given, not just a cultivar name
- ₹36.6/g at 30 g, falling to ₹31/g at 100 g, the cheapest genuine first-flush Uji on this list
Cons
- No heavy-metal results published, despite heavy-metal testing being claimed elsewhere on the site
- Lab documents are conclusion lines as images, not full numeric COAs, and cover one lot
- Zero customer reviews site-wide, so nothing to triangulate against
- No founder named anywhere on the site
- No pack or mill date, the only criterion between it and a full Verified Disclosure mark
Our verdict
One published heavy-metal panel away from being the clear evidence leader in Indian matcha. Best value in the mid band on disclosure alone. Yūzen supplied its products to us free of charge, no money changed hands in either direction, and it saw no part of this page before publication.
Worth knowing
Search results for “Yūzen matcha” are muddled by three unrelated things: Marukyu Koyamaen’s Yugen matcha, Aiya’s Yuzan, and Miyazaki Yūzen, a Japanese textile-dyeing craft. If you are searching, add “India” to the query.
How this page was made. Prices and pack sizes were collected from the brand’s own site and Indian marketplaces and verified on 15 August 2026. Disclosure is scored only on what the brand publishes, not on what it tells us privately. Where a claim is the brand’s own and we could not verify it, the table says so. We hold no paid relationship with any brand on this site, and any free sample is stated on the entry itself. See our testing methodology and editorial policy.
Yūzen, or anyone else: if something here is wrong, tell us and we will correct it. If you publish a pack date or a heavy-metal panel, your disclosure score changes, and we would rather report that than not.