Accountability
We will get things wrong. Prices change, cafés close, studies get misread, and single-palate tasting is fallible. What matters is how quickly and visibly we fix it.
Message shivangi@knowyourmatcha.com on Instagram with the page, what is wrong, and a source if you have one. Useful reports include:
You do not need to be polite about it, and you do not need to be certain. A wrong tip-off costs us five minutes; an uncorrected error costs a reader money.
| Type of error | How we handle it |
|---|---|
| Substantive, a wrong figure, claim, score, price or café detail that could affect a decision | Corrected, and a dated correction note added to the page. The original wording is described so the change is visible, not silently overwritten. |
| Minor, typos, broken links, formatting | Fixed without a note. |
| Routine freshness, prices, stock, menus | Updated, with the last-verified date refreshed. |
| Disputed, a brand disagrees with our assessment | We re-check our evidence. If we were wrong, we correct it and say so. If we stand by it, we will publish the brand's position alongside ours rather than remove the review. |
If we have a factual detail wrong about your product or venue, origin, price, pack size, milk options, opening hours: send us the correct information and we will update it and credit the source as brand-verified. That is different from asking us to change an assessment, which we will consider on evidence only. Our standards are set out in our editorial policy.
When we correct something substantive, the note goes on the page where the error was, dated, with the previous wording described rather than silently overwritten. So if a figure on our India ranking or benefits page has changed, you will find the explanation there rather than in a separate list. Every page also carries a last-reviewed date at the foot.